To deliver a smooth and user-centered platform, we followed a structured design approach focused on functionality, accessibility, and engagement. Conducted audience research to understand fan expectations and platform usage behaviors. Mapped out the structure for content, match data, tickets, and e-commerce in a logical, easy-to-navigate format. Created wireframes and polished UI screens for mobile and web, maintaining consistency across devices. Connected ticket management, e-commerce, and content systems into one cohesive platform. Validated user flows with different user groups—fans, admins, and ticket managers—for optimal experience. Organized layered design files, UI kits, and design specs for efficient handoff to developers.